{"id":179441,"date":"2024-11-06T16:03:34","date_gmt":"2024-11-06T16:03:34","guid":{"rendered":"https:\/\/bdm-stg.mda.pl\/informacje-prasowe\/znacka-budimex-je-nejsilnej-ve-stavebnictv\/"},"modified":"2024-11-12T08:09:19","modified_gmt":"2024-11-12T08:09:19","slug":"znacka-budimex-je-nejsilnej-ve-stavebnictv","status":"publish","type":"press","link":"https:\/\/bdm-stg.mda.pl\/cs\/informacje-prasowe\/znacka-budimex-je-nejsilnej-ve-stavebnictv\/","title":{"rendered":"Zna\u010dka Budimex je nejsiln\u011bjší ve stavebnictví"},"content":{"rendered":"\n
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06.11.2024<\/p>\n

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Zna\u010dka Budimex je nejsiln\u011bj\u0161\u00ed ve stavebnictv\u00ed<\/h2>\n

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Udost\u0119pnij artyku\u0142<\/p>\n

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V leto\u0161n\u00edm \u017eeb\u0159\u00ed\u010dku Top Brand p\u0159ed\u010dil l\u00eddr polsk\u00e9ho sektoru konkurenci v oblasti komunika\u010dn\u00edch a marketingov\u00fdch aktivit. Je to ji\u017e podruh\u00e9, kdy se spole\u010dnost um\u00edstila na prvn\u00edm m\u00edst\u011b v \u017eeb\u0159\u00ed\u010dku, kter\u00fd sestavuje \u010dasopis Press a Institut monitoringu m\u00e9di\u00ed.<\/strong><\/p>

V posledn\u00edm ro\u010dn\u00edku projektu Top Brand z\u00edskal Budimex 498 044 bod\u016f v kategorii s\u00edla zna\u010dky a obsadil prvn\u00ed m\u00edsto v hodnocen\u00ed stavebn\u00edho sektoru. Dal\u0161\u00ed pozice zaujaly spole\u010dnosti Mirbud (326,750 bod\u016f), Dom Development (237,858 bod\u016f), Develia (208,567 bod\u016f) a Echo Investment (190,537 bod\u016f).<\/p>

\u00dasp\u011bch spole\u010dnosti v \u017eeb\u0159\u00ed\u010dku medi\u00e1ln\u00edch aktivit realizovan\u00fdch v roce 2023 byl zp\u016fsoben v\u00edce ne\u017e 40 000 publikacemi o spole\u010dnosti Budimex v tradi\u010dn\u00edch, online a soci\u00e1ln\u00edch m\u00e9di\u00edch. V kontrolovan\u00e9m obdob\u00ed byla v tisku v\u011bnov\u00e1na zvl\u00e1\u0161tn\u00ed pozornost informac\u00edm o uzav\u0159en\u00ed smluv na v\u00fdstavbu Rail Baltica a offshore termin\u00e1lu ve Svino\u00fast\u00ed, dokon\u010den\u00ed mostu pro p\u011b\u0161\u00ed a cyklisty p\u0159es \u0159eku Vislu ve Var\u0161av\u011b a otev\u0159en\u00ed nov\u00fdch nab\u00edjec\u00edch stanic pro elektromobily spole\u010dnost\u00ed Budimex Mobility. Novin\u00e1\u0159i tak\u00e9 dychtiv\u011b komentovali vstup spole\u010dnosti do indexu MSCI Poland, rekordn\u00ed finan\u010dn\u00ed v\u00fdsledky a diverzifikaci obchodn\u00edch aktivit skupiny Budimex. Nejv\u00edce publikac\u00ed bylo v srpnu lo\u0148sk\u00e9ho roku a v\u00edce ne\u017e 60 procent v\u0161ech materi\u00e1l\u016f se t\u00fdkalo pouze aktivit spole\u010dnosti.<\/p>

“Jsme r\u00e1di, \u017ee m\u00e1me op\u011bt mo\u017enost otev\u0159\u00edt \u017eeb\u0159\u00ed\u010dek Top Brand firem z oblasti stavebnictv\u00ed. Pravidelnost a transparentnost jsou na\u0161\u00ed prioritou, a to jak v intern\u00ed, tak v extern\u00ed komunikaci. Jako skupina realizujeme mnoho investic, projekt\u016f, ale tak\u00e9 iniciativ a soci\u00e1ln\u00edch program\u016f a sna\u017e\u00edme se o nich mluvit zaj\u00edmav\u00fdm a atraktivn\u00edm zp\u016fsobem. Je to v\u00fdraz na\u0161\u00ed hrdosti, ale tak\u00e9 forma uk\u00e1zky pr\u00e1ce, kterou v\u00edce ne\u017e 7 tis\u00edc zam\u011bstnanc\u016f spole\u010dnosti Budimex vlo\u017eilo do budov\u00e1n\u00ed \u00fasp\u011bchu spole\u010dnosti. Ocen\u011bn\u00ed na\u0161eho \u00fasil\u00ed ze strany \u010dasopisu Press je pro n\u00e1s dal\u0161\u00ed motivac\u00ed k akci <\/em>,” zd\u016fraz\u0148uje Martyna Wr\u00f3bel, \u0159editelka odd\u011blen\u00ed komunikace a PR spole\u010dnosti Budimex SA.<\/strong><\/p>

\u017deb\u0159\u00ed\u010dek Top Brand je nejv\u011bt\u0161\u00ed ka\u017edoro\u010dn\u00ed medi\u00e1ln\u00ed anal\u00fdzou 500 spole\u010dnost\u00ed p\u016fsob\u00edc\u00edch v 50 pr\u016fmyslov\u00fdch odv\u011btv\u00edch v Polsku. Leto\u0161n\u00ed ro\u010dn\u00edk je sedmn\u00e1ct\u00fdm v historii p\u0159ehl\u00eddky. Metodika je zalo\u017eena na srovn\u00e1n\u00ed ukazatel\u016f pro v\u0161echny typy zm\u00ednek s p\u0159ihl\u00e9dnut\u00edm ke specifi\u010dnosti tisku, webov\u00fdch port\u00e1l\u016f a soci\u00e1ln\u00edch m\u00e9di\u00ed.<\/p><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section> \n

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Galerie<\/h2>\n <\/div>\n <\/div>\n
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