{"id":179447,"date":"2024-11-06T16:03:34","date_gmt":"2024-11-06T16:03:34","guid":{"rendered":"https:\/\/bdm-stg.mda.pl\/informacje-prasowe\/znacka-budimex-je-najsilnejia-v-stavebnctve\/"},"modified":"2024-11-12T08:09:19","modified_gmt":"2024-11-12T08:09:19","slug":"znacka-budimex-je-najsilnejia-v-stavebnctve","status":"publish","type":"press","link":"https:\/\/bdm-stg.mda.pl\/sk\/informacje-prasowe\/znacka-budimex-je-najsilnejia-v-stavebnctve\/","title":{"rendered":"Zna\u010dka Budimex je najsilnejšia v stavebníctve"},"content":{"rendered":"\n
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06.11.2024<\/p>\n

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Zna\u010dka Budimex je najsilnej\u0161ia v stavebn\u00edctve<\/h2>\n

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Udost\u0119pnij artyku\u0142<\/p>\n

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V tohtoro\u010dnom rebr\u00ed\u010dku Top Brand predbehol l\u00edder po\u013esk\u00e9ho sektora konkurenciu z h\u013eadiska komunika\u010dn\u00fdch a marketingov\u00fdch aktiv\u00edt. Je to \u010fal\u0161\u00ed \u010das, kedy sa spolo\u010dnos\u0165 umiestnila na prvom mieste v rebr\u00ed\u010dku, ktor\u00fd pripravil \u010dasopis Press a In\u0161tit\u00fat pre monitorovanie m\u00e9di\u00ed.<\/strong><\/p>

V poslednom ro\u010dn\u00edku projektu Top Brand z\u00edskala spolo\u010dnos\u0165 Budimex 498 044 bodov v kateg\u00f3rii sila zna\u010dky, \u010d\u00edm sa umiestnila na prvom mieste v rebr\u00ed\u010dku stavebn\u00edctva. \u010eal\u0161ie poz\u00edcie obsadili Mirbud (326 750 bodov), Dom Development (237 858 bodov), Develia (208 567 bodov) a Echo Investment (190 537 bodov).<\/p>

\u00daspech spolo\u010dnosti v rebr\u00ed\u010dku medi\u00e1lnych aktiv\u00edt realizovan\u00fdch v roku 2023 bol sp\u00f4soben\u00fd viac ako 40 000 publik\u00e1ciami o spolo\u010dnosti Budimex v tradi\u010dn\u00fdch, online a soci\u00e1lnych m\u00e9di\u00e1ch. V kontrolovanom obdob\u00ed tla\u010d venovala osobitn\u00fa pozornos\u0165 inform\u00e1ci\u00e1m o uzatvoren\u00ed zml\u00fav na v\u00fdstavbu Rail Baltica a pobre\u017en\u00e9ho termin\u00e1lu vo \u015awinouj\u015bciu, dokon\u010den\u00ed mosta pre chodcov a cyklistov cez rieku Vislu vo Var\u0161ave a otvoren\u00ed nov\u00fdch nab\u00edjac\u00edch stan\u00edc pre elektromobily spolo\u010dnos\u0165ou Budimex Mobility. Novin\u00e1ri sa tie\u017e vyjadrili k vstupu spolo\u010dnosti do indexu MSCI Poland, rekordn\u00fdm finan\u010dn\u00fdm v\u00fdsledkom a diverzifik\u00e1cii obchodn\u00fdch aktiv\u00edt skupiny Budimex. Najv\u00e4\u010d\u0161\u00ed po\u010det publik\u00e1ci\u00ed bol v auguste minul\u00e9ho roka a viac ako 60 percent v\u0161etk\u00fdch materi\u00e1lov sa t\u00fdkalo len aktiv\u00edt spolo\u010dnosti.<\/p>

“Sme radi, \u017ee m\u00e1me op\u00e4\u0165 mo\u017enos\u0165 otvori\u0165 Top Brand rebr\u00ed\u010dek firiem zo stavebn\u00edctva. Pravidelnos\u0165 a transparentnos\u0165 s\u00fa na\u0161ou prioritou v internej aj externej komunik\u00e1cii. Ako skupina realizujeme mno\u017estvo invest\u00edci\u00ed, projektov, ale aj iniciat\u00edv a soci\u00e1lnych programov a sna\u017e\u00edme sa o nich hovori\u0165 zauj\u00edmav\u00fdm a atrakt\u00edvnym sp\u00f4sobom. Je to vyjadrenie na\u0161ej hrdosti, ale aj forma uk\u00e1zania pr\u00e1ce, ktor\u00fa viac ako 7 tis\u00edc zamestnancov Budimexu vlo\u017eilo do budovania \u00faspechu spolo\u010dnosti. Ocenenie n\u00e1\u0161ho \u00fasilia zo strany \u010dasopisu Press je pre n\u00e1s \u010fal\u0161ou motiv\u00e1ciou kona\u0165 <\/em>,” zd\u00f4raz\u0148uje Martyna Wr\u00f3bel, riadite\u013eka oddelenia komunik\u00e1cie a PR spolo\u010dnosti Budimex SA.<\/strong><\/p>

Rebr\u00ed\u010dek Top Brand je najv\u00e4\u010d\u0161ia ro\u010dn\u00e1 medi\u00e1lna anal\u00fdza 500 spolo\u010dnost\u00ed p\u00f4sobiacich v 50 odvetviach v Po\u013esku. Tohtoro\u010dn\u00fd ro\u010dn\u00edk je sedemn\u00e1stym v hist\u00f3rii prieskumu. Metodika je zalo\u017een\u00e1 na porovnan\u00ed ukazovate\u013eov pre v\u0161etky typy zmienok s prihliadnut\u00edm na \u0161pecifickos\u0165 tla\u010de, webov\u00fdch port\u00e1lov a soci\u00e1lnych m\u00e9di\u00ed.<\/p><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section> \n

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Galéria<\/h2>\n <\/div>\n <\/div>\n
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